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Guerilla Tactics |
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I recently put to work a number of Guerilla tactics I've learned over the
course of this year. I organized, promoted, and did publicity, for the
band I manage,
GiantFella's
release party on December 2nd. The party was a tremendous success, not to
mention an important case study for myself since it was my first time
attempting these tasks. I began in the beginning of November by putting together the press kits for the band including a press release, bio, b&w 8x10, cd, and song lyrics. I also was busy putting together a media contact list. I sent out 30 kits to CMJ, Village Voice, NY Press, Aquarian Weekly, Good Times Magazine, and other publications around New York. The follow up calls weren't so bad. I left about 15 messages and got through to the other 15. I made a few follow up to the follow up and got Good times Magazine from Long Island to come review the show. I almost had the Aquarian Weekly and most others said they would at least submit the cd to be reviewed. Throughout the month I was constantly handing out flyers, stickers, and sample CDs - some with up to three songs that are not on the band's recent release which was promised for free at the party. I also put up posters at bars at scattered locations around Manhattan that would attract a clientele that would be interested in GiantFella's music. I sent out countless e-mail and a postal mailing was done as well. I posted the release and show announcement on mi2n.com and some online message boards. I hit the Blue's Traveler show at Roseland on 11/22 and handed out more flyers, stickers, and cd's. I constantly was constantly in promo mode the entire month! The party saw 200 people in a 220 capacity venue. I booked an opening band that brought 40 people,181 paid to get in which was a record for the venue, the reviewer from Good Times came and was very impressed, and a friend of mine submitted an article in the Vos Valley News. Out of the 200 people there the band and myself knew about 40-50 people, 40 were from the opening band and there was over 100 people no one recognized. I did speak with some that came from the Blue's Traveler show, some people signed the mailing list, and everyone got a copy of the new cd and a web site sticker. The place was rockin, everyone had a good time, and everyone was happy. The opening band had a great time and wants to continue doing shows with GiantFella which will definitely help. So a little hard work created a lot positive energy for the band and everyone there that night. Now I've just got to keep up and multiply everything I did by 10 and the band will be at a whole nother level. The following people I thank for sharing your knowledge and services: Curtis Waller * Mike Randolph * Beth Krakower * Anne Leighton Steve Zuckerman * Derek Sivers * Dave Hooper and Carolyn Ballen Thank You! Damien |
Mac Money- Tales of a G Featuring Mr. D.O.G., Yukmouth, Maniac Lok, M.C. with production by Big Squeeze, Torry Ward, & FunkDaddy. It includes the hot single "Just Dippin"
Be sure to cop this new release when it hits the streets in April 2002. And download a few free tracks from it on www.mp3.com/mac_money.
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